iTOVi Website & Rebrand

iTOVi’s previous brand felt too bold for the wellness space and didn’t reflect the calm, natural experience the company wanted to create. The rebrand focused on softening the visual direction while bringing more warmth, balance, and intention to the brand.

I refined the color palette, typography, and overall visual style, shifting toward a more organic and inviting look. The website was redesigned to align with the updated identity, creating a cohesive experience that feels calm, modern, and consistent across every touchpoint.