iTOVi Website & Rebrand

As the graphic designer for iTOVi, a health and wellness company, I led the rebrand to give the brand a softer, more natural, and approachable feel. I developed the color palette, typography, and overall aesthetic, shifting away from the bold look of the previous design to create something inviting and personal.

I also designed their updated website, making sure it reflected the new brand seamlessly. You can see the full transformation at itovi.com.