TruMerit Logo Redesign & Rebrand

After nearly 50 years as CGFNS International, the organization needed an identity that better reflected who it is today and the global audience it serves. The rebrand focused on moving forward with a look that feels current, clear, and aligned with TruMerit’s mission.

I worked on the logo and overall visual identity, designing a mark that feels modern and purposeful while staying connected to healthcare professionals. The updated system balances professionalism with warmth, giving the brand a more confident and human presence.

I also helped refine the color palette, typography, and visual style, ensuring the identity translates seamlessly across digital, print, and social platforms. The result is a cohesive brand system that gives TruMerit a strong, recognizable presence worldwide.